Have you thought about using Instagram for anything other than posting the latest photos you take? Perhaps using it for a business purpose?
While it’s really good at posting and disseminating our latest shots, it can have a positive impact on brand marketing as well. Let’s find out how that can become reality.
Let’s look at 7 ways you can market with Instagram
- Start gathering a following – You’ll be able to kickstart this easily if you have a Facebook following by connecting your Facebook account, use relevant and trending hashtags, and also by engaging people and following them.
- Use videos – Instagram’s video capabilities are both unique and profound. More than double the size of the 6 second micro-video you can use with Vine, the 15 second Instagram videos have the distinct advantage of potentially being shared with Instagram’s 200,000 members, but also the billion users on its parent site, Facebook.
- Create an interesting and informative profile – Like any other social media property, Instagram presents a fantastic opportunity to promote your brand via your profile.
- Get good at networking on Instagram – Follow brands and people, employ hashtags that are brand specific, and engage with followers. Find ways to reward followers and to cross promote on Facebook.
- Get creative with your brand – Make it your mission to not simply post images and videos, but to inject as much creativity and excitement into them as possible, showcasing your company’s products and news in a most entertaining and visual way.
- Use video to chronicle your brand – Chronicling and including your followers on important brand milestones is a terrific way to keep interest and buzz alive. Announce major initiatives, products and news through video and images.
- Great for announcements – Instagram is an excellent way to announce new product offerings with images or videos, and give your customers a heads-up about anything new in the pipeline.
Instagram presents a marvelous opportunity to get in on the rising visual marketing trend. Acquired by Facebook last year, Instagram is still growing exceedingly fast, and will be for quite some time.