If you’re writing regular blog posts someone by now has surely told you you need to make sure you optimize them for SEO. What? I get it. Most writers aren’t up to speed on what it takes to properly optimize for the search engines. For that matter, most SEOs aren’t either, but that’s another blog …
We all would like to get our videos seen by as many people as possible, and the best way to do that is by making use of what has become known as Video SEO. The truth of the matter is, it’s really not all that hard to get first page rankings for your videos if …
It had to happen, and it has. The newest Google update, named Pigeon, is all about local search results, and it has had some rather wide reaching effects. The stated objective of this update is to more closely tie local results with what the standard web ranking signals are. This is presumably done to make …
How is Google Pigeon Impacting Local Search Results? Read More »
If you’re just trying to rank your site and you run into offers to help you do exactly that for a measly fee of $299 (or a lot more) it can be difficult to know what to do. After all, not all of us are fully up to date on what’s working right now in …
There is a common belief that pay per click (PPC) ads aren’t really for local business. We’d like to dispel that right now. PPC is capable of doing a substantial amount of good for a small business, particularly brand new ones. There are several pros and a couple of cons, so let’s get right into …
A lot of small business owners may have never considered the possibility of using pay per click ads for marketing their local business. That’s unfortunate, because there are several advantages to doing this. We’re going to take a moment to look at why PPC for local business is a good idea, and check out why …
These days the question isn’t so much “Do you have a mobile strategy?”, but “How is mobile doing for you?” Mobile presence is a must for local search for the future, and if you’re late to the party, we would like to share a few things you should take into account if you’d like to …
Google is always working, it seems, at cross purposes to anything we’re attempting to do to get better rankings for our pages. If you’ve been doing this (trying to rank pages) for any length of time, you’ll have acquired a bag of tricks that you’ve used for this purpose. Over time, many of these become …
SEO is NOT Dead…But The Rules Have Changed The 3 C’s of Local Online Optimization When Google moved over 80 million business listings from their Google Places platform to the new Google+ Local platform the changed the rules of local SEO and added in a much stronger social media component to local map rankings. Google …
