Online Marketing Strategies Your Business Should Be Using in 2016 In a world where attention is definitely equal to currency, it is becoming harder for local companies to attract their target market’s ears and eyes. Not only are you up against much larger companies with marketing departments that are heavily funded, but you are also …
Everyone has to start somewhere, and social media is just too big a sea of people not to dip your toe into. Instead of allowing yourself to feel overwhelmed, have a look at these 15 social media tips here and see if they don’t help you get out of the starting gate and on your …
Copy makes the Web go round, and good copy will take you from seldom read and acted upon to superstar status in terms of traffic and sales. This truism, together with the fact that Google prizes and rewards excellent content that readers share will make your content marketing dreams come true. But what are the …
If you’re writing regular blog posts someone by now has surely told you you need to make sure you optimize them for SEO. What? I get it. Most writers aren’t up to speed on what it takes to properly optimize for the search engines. For that matter, most SEOs aren’t either, but that’s another blog …
We all would like to get our videos seen by as many people as possible, and the best way to do that is by making use of what has become known as Video SEO. The truth of the matter is, it’s really not all that hard to get first page rankings for your videos if …
Going to all the effort of persuading a prospective buyer to the checkout page, and then having them abandon the cart, as some 67 percent of them do, is a real problem. Some of this is natural: second thoughts, distractions, and stuff like that. But what we should minimize here is the things you may …
Email marketing can be quite a tricky business, and what’s acceptable is subject to change as time passes, so it’s a smart idea to revisit email marketing best practices routinely. What works best is affected by other aspects and technology changes, so if we want to get the best results we need to keep current. …
10 Best Practices for A Better Email Marketing Results Read More »
It is easier than ever to set up a landing page these days, with tons of tools out there to develop beautiful pages with a few simple clicks. But what if you want it to actually convert customers into sales or other actions? That’s somewhat more involved, and has a few necessary steps associated with …
It had to happen, and it has. The newest Google update, named Pigeon, is all about local search results, and it has had some rather wide reaching effects. The stated objective of this update is to more closely tie local results with what the standard web ranking signals are. This is presumably done to make …
How is Google Pigeon Impacting Local Search Results? Read More »
Google Hangouts are a terrific platform for melding your online video marketing with your social media. Directly connected to your Google+ account, it provides the advantage of being very easy to use, and fast. You can go online and create a Hangout, and begin broadcasting in minutes, and then afterward find it uploaded to your …
