Why Small Business Needs Mobile Marketing

Here’s a fairly scary statistic: people are now checking their mobile phones around 150 times a day on average. Is that a bigger or smaller number than you might’ve thought?

That ought to be great news for those of us who’ve embraced mobile marketing; and not so excellent news for those slow to join the party.

The good news is that it’s still not too late to join the party, and reap a number of the benefits mobile can send to your business. Let’s take a look at 4 reasons why you should make mobile a reality in your business today.

4 Reasons mobile marketing is a good idea for your small business

1. Mobile is what your customers use – Mobile use is increasing exponentially, if you can believe that. People are using their mobile devices 23 percent more than they did in the same period of time only a year ago. Not only that, desktop use is in decline: users spend only 2 hours and 12 minutes on them compared to 2 hours and 51 minutes on their mobile devices.
2. Mobile shares are golden – We all know that when our content is shared socially it has the chance to reach a far greater audience than we would have access to ourselves. The better news is that built into this sharing is a de facto recommendation. Hence, awesome social proof at your mobile doorstep.
3. People who use mobile are much more likely to take action – Statistics are showing that mobile users are very likely to act upon their searches. A full 70% of mobile searches lead to an action of some kind within the space of only one hour! This usually has to do with the fact that the majority are in your area looking for what you have, and wish to act on that information.
4. Mobile messages get opened more – Many more people are likely to deal with instant communication on their mobile devices. For example 98% of text messages get opened in less than an hour! And since more than 90 percent of American adults now possess cell phone and other mobile devices, you have a much better chance at reaching your audience, whether by text, email or other methods.

These days we send and receive lot’s more messages of all sorts than we did even 10 years ago. The world has changed. Maybe it’s time your business does too.