We all would like to get our videos seen by as many people as possible, and the best way to do that is by making use of what has become known as Video SEO. The truth of the matter is, it’s really not all that hard to get first page rankings for your videos if you follow the basics, and soon be reaping the benefits that a page one ranking in YouTube or Google (or both!) brings.
Toward that goal let’s look at 5 tips for Video SEO you may not yet be using.
5 Essential tips for Video SEO
Making a good video – Good videos are probably the best video SEO you can perform, and the benefits of having a video that is popular are enormous. Aim to put your best foot forward here, and the rest may take care of itself.
Do keyword research – If you wish to rank for a specific keyword, you’ll need to do your research to ensure that you are targeting the best phrases you can. This will enable you to find other keywords you can use in your description, tags and other videos as well.
Optimize your titles and descriptions – Using the aforementioned keywords in these is extremely important, in addition to being sure to include any links you’d like people to visit at the beginning of your description, along with the YouTube video link at the end. This is so that if anyone uses your content, you’ll be linked back to.
Encourage and harvest social media – Ranking on both YouTube and Google these days mandates that you have some element of social media presence. Encourage shares, embeds, channels subscribes and comments on your videos. These are the types of social signals that the search engines are looking for. Also, you never know who has a huge following that they may refer you to!
Get links – Oftentimes you will not need to do this last step, if you have done the previous ones, but in the case of hard to rank for keywords, you might need to build backlinks to your video. Again, make an effort to do this organically and not artificially, or it could have the opposite effect of what you’ve wanted.