7 Great Copywriting Tips

Copy makes the Web go round, and good copy will take you from seldom read and acted upon to superstar status in terms of traffic and sales. This truism, together with the fact that Google prizes and rewards excellent content that readers share will make your ...

Avoid 5 Social Media Mistakes

At this point we all know that social media isn’t an option, but a necessity, but on the other hand many aren’t sure how to go about it with any degree of effectiveness. Social media is amazing in its ability to extend your reach beyond what ...

How to Optimize Your Blog Posts for SEO

If you’re writing regular blog posts someone by now has surely told you you need to make sure you optimize them for SEO. What? I get it. Most writers aren’t up to speed on what it takes to properly optimize for the search engines. For that ...

How to Perform Video SEO

We all would like to get our videos seen by as many people as possible, and the best way to do that is by making use of what has become known as Video SEO. The truth of the matter is, it’s really not all that hard ...

7 Tips for Better Checkout page Conversions

Going to all the effort of persuading a prospective buyer to the checkout page, and then having them abandon the cart, as some 67 percent of them do, is a real problem. Some of this is natural: second thoughts, distractions, and stuff like that. But what ...

10 Best Practices for A Better Email Marketing Results

Email marketing can be quite a tricky business, and what’s acceptable is subject to change as time passes, so it’s a smart idea to revisit email marketing best practices routinely. What works best is affected by other aspects and technology changes, so if we want to ...