Mobile Marketing: A goldmine for local businesses!

5 Big Business Marketing Tips that Won’t Bust a Small Business Budget

Mobile marking is a goldmine!

But you wouldn’t realize it looking at the marketing activities of most local businesses…

While it’s true that the mobile revolution has arrived, small business owners are still struggling to understand changing consumer behavior. In a survey of 500 small-business owners, only 26 percent of respondents said they’ve invested time and money in making sure their site was optimized for mobile devices. What does this mean to you? It means you’ve got a great chance to get noticed as a leader among local businesses—and poach competitors’ customers at the same time!

Since we are now seeing over fifty percent of all searches taking place on a mobile device of some sort, now is the time to take advantage of this. Listed below are five proven ways mobile marketing can help local businesses on a budget.

  1. Mobile Optimized Site – Making sure that the site is optimized properly for mobile is step one, and without it pretty much everything else doesn’t matter. Make sure it is designed with mobile in mind, and is available on all platforms. According to a survey from Google, 61 percent of consumers will leave a website if it’s not optimized for mobile.
  2. Look into Mobile Ads – Mobile ads are cheap and efficient. This might sound surprising but at the moment lots of the inventory goes unsold every month which keeps the prices down. This makes it an excellent time for you to jump in and explore the idea of mobile advertising.
  3. SMS and Push Notifications – SMS messages (text messages) have a high open rate. According to Frost and Sullivan, they are opened at an amazing 95 percent! Push notifications are also an execllent way to keep in contact with your customers who choose to opt-in.
  4. Using Mobile with Your Social Media – Having the capability to connect real-time with your social networks and send links to coupons, specials, events and even a link to your latest YouTube video is a quick way to not just increase traffic and buzz, but also to aid your site’s search engine ranking. Google hangouts are also now becoming a new and exciting way to reach potential customers in real-time.
  5. Location Based Marketing and Passbook – Make certain you’re able to be found with the various location based mobile services like Foursquare and Yelp, as well as look into new technology like Passbook, a terrific new app that permits users to store coupons, boarding passes, gift cards, event tickets, store cards, along with other forms of mobile payment.

Using mobile marketing in local business doesn’t have to be either complicated or expensive. The key is to gather knowledge first, and add pieces as you go.