Keeping up with all that is evolving on a truly daily basis is a full-time task by any measure. In addition, many of us have just now embraced the reality that we indeed need to be not only involved with social media, but actively marketing on it. But how in the world are we expected to stay on top of best practices for all of this? Let us help you with that. Below are some of the many things you might not know about social media.
What you need to know about social media
It’s a killer opportunity – The possibilities of reaching vast untapped audiences that you would never have had a shot at in a million years, and all at no cost or a very small outlay, should get any marketer with even a thread pulse excited. This has got even giant brands leaping into social media with gusto.
Valuable, visual content wins the day – As it has mushroomed in terms of opportunity, it has also grown so large that content that screams “mediocre” is going to be relegated to the virtual dust bin. Moreover, if your content either is or includes a visual element, like images or videos, so much the better! Everyone is much more likely to watch than read these days.
Engage your audience – One key to making sure your audience gets to be more than visitors passing through is through the use of engagement. Strive to engage on a regular basis, answering people when they’ve got concerns or questions, in addition to speaking directly to them online via your pages or social media. It will pay off!
Post often – If you decide to post once a week, or when Jupiter is in some sort of phase, you’ll be rather lonely when it comes to social interaction. Put your company out there on a consistent basis. You’ll know quickly what number is right for you.
Strive for quality – If the main source of your content is a tattered book of quotes, many from people you’ve never even heard of, then you may want to rethink your strategy. Feed your audience interesting, engaging and useful content that is designed to help them. You’ll find that they may actually come around more often when that happens.