You’ve done all the beginning steps when it comes to getting your business online. You have a website, signed up with a hosting account, and maybe even learned how to accept money.
Online marketing isn’t a dark art reserved only for those wearing Black Hats and frequenting hacker forums. The slick SEO consultant who comes calling will be charging you a lot of money for many things you can easily do yourself.
When you’re first starting out, you have to watch your pennies! Let’s take a look at some first steps when it comes to beginning to market your business online.
5 Tips for marketing your small business online
Begin with a Blog – A blog is a great way to begin to build an online following for your small business. You can go a long way toward branding yourself and gaining the trust of people by being both accessible and knowledgeable.
Learn how to use social media – This is where your audience is spending time these days. If you want to connect with them, you’ll need to learn how to use it effectively.
Keep an eye on your online reputation – It’s wise to set up Google alerts so that you’re notified whenever there is a mention of your name or company online. This makes it a lot easier to respond to issues or problems, solving them before they become large.
Begin building an email list – The top thing successful online marketers say when asked if they could do one thing differently, is that they wished they’d started building an email list from Day One.
Use online directories and be consistent – Make use of the numerous and influential online directories, such as Yelp, Google My Business, Merchant Circle and others. Make sure your information and locations are correct across each platform.