It’s always on everyone’s mind: the best way to get more visitors to your blog. You might be creating awesome content there that no one’s seeing, and losing money (and your mind) in the process.
With many choices for delivering visitors to your pages, it’s easy to skip what is likely the best way available: increasing the size and scope of your email subscriber list.
The mechanics of building a larger subscriber base
There are many ways to go about gaining new subscribers to your email lists. Let’s have a look at several of the basic ways you’ll want to make certain you have in place.
- Put opt-in forms on all your pages
- Try employing an exit popup
- Entice subscribers onto your list with a lead magnet
- Run a paid ad campaign to your opt-in pages or lead magnet
- Hold a webinar and ad the signups to your list
- Make videos leading to your offers and lead magnets
Whichever methods you use, the key is to take action immediately and consistently. This isn’t a one-time marketing activity, but a task you will be doing as long as you are in business.
How to leverage your list to your blog
The first and by far the easiest way to use your list to get more traffic to your blog is by sending them a simple email. This email requires only a few things: a captivating subject line, a few lines or highlights of your post, and several inks that take them directly there.
Make sure your content deserves sharing and you may discover that not only will this email get your subscribers there, but if your content is worthwhile it will get forwarded and shared far and wide.
Be sure to take advantage of visual content like videos and images, and even offer a bribe to get them there. By all means make sure you have social media buttons active in your email as well, as you never know who has a massive following.
Not only will you get the benefit of additional traffic over time, you will also find that suddenly a lot more of your posts are ranking organically, due to the traffic, social signals and incoming links.
Sounds like a win-win all around, right?