It had to happen, and it has. The newest Google update, named Pigeon, is all about local search results, and it has had some rather wide reaching effects.
The stated objective of this update is to more closely tie local results with what the standard web ranking signals are. This is presumably done to make rankings more consistent, and improve the quality of the results. While it’s not clear whether it will succeed in those aims, there are several ramifications that are clear, and the effects they are having is quite real for some local businesses.
Let’s have a look at 3 ways Pigeon is apparently impacting local search, and what if anything there is to do about it.
3 Ways Pigeon is affecting local search
As the Pigeon update plays out and the dust settles, and runs through a few incarnations, it will be more clear what the lasting impact will be for your local search results. In the meantime, making sure you are optimizing your local directory listings for all they’re worth appears to be your best defense.
It had to happen, and it has. The newest Google update, named Pigeon, is all about local search results, and it has had some rather wide reaching effects.
The stated objective of this update is to more closely tie local results with what the standard web ranking signals are. This is presumably done to make rankings more consistent, and improve the quality of the results. While it’s not clear whether it will succeed in those aims, there are several ramifications that are clear, and the effects they are having is quite real for some local businesses.
Let’s have a look at 3 ways Pigeon is apparently impacting local search, and what if anything there is to do about it.
3 Ways Pigeon is affecting local search
As the Pigeon update plays out and the dust settles, and runs through a few incarnations, it will be more clear what the lasting impact will be for your local search results. In the meantime, making sure you are optimizing your local directory listings for all they’re worth appears to be your best defense.