Even though it has been a couple of months since Google merged with Google Places to become Google Local, there was some confusion as to just what this new entity would grow to be. Not any longer. One glowing example of what is possible for small business is the Google business page for BakeSpace.com. They’ve utilized all of the features such as hangouts, video and more to garner more than 330,000 users inside their circles. Companies are waking up to the huge opportunity that lies within Google Local and are finding excellent ways to use it for finding buyers and prospects.
Let’s see how you can do that too! Here are some ideas to help you get started:
- Be sure your Google Local page sticks out – The first and probably most important task is to make sure that your page is entirely filled out. Fill in all text areas that are asked for, as this is important in how Google ranks your page. Also, have a ton of images, as this also affects the ranking of your page. There’s also the benefit of being able to present a vivid look at your site and merchandise.
- Use the Google Local Search function to discover buyers – Using Google to look for new buyers and customers is a cinch. Simply use the search bar at the top of your Google page to look for people who are already talking about your niche or company. Add them to your Circles and begin connecting with them!
- Engage with potential buyers by creating offers – A great way to leverage your Google Local page is to create tempting offers and coupons which can be accessed directly from that page. This is a terrific method to convert Google visits to onsite purchases.
- Use Google Hangouts to spread your message – There are numerous ways to use this very cool tool to boost your business. You can hold webinars, training sessions, online press conferences, offer free consults (about your business) and possibly even your own show. Google records these, sends you the file, which you can then upload to YouTube if you wish. See the possibilities?
I hope you’re starting to see what the power of Google merged with Google Local, YouTube and the rest of the Google arsenal can mean for your business. Get yourself started on Google Local today!
If you need help with your online marketing give us a call – one of our local marketing specialists would be happy to talk you you. 519-669-3255