Social media happens in the wink of an eye.
Word travels so fast that you might go to bed feeling wonderful and wake up to a firestorm. This can be certainly apt to be true if you are not in the practice of routinely monitoring your social media channels. Keeping track of the conversations about you and/or your brand online can be far more than a reputation management best practice. Attention given to those looking for information early in the sales process can result in a significant increase in conversions. Primarily, however, this is about creating a firewall between trouble and you.
Cutting the bad news off at the pass is the objective here, and there are some quite simple ways to manage this, which of course is everyone’s concern. It doesn’t have to take all day, as shown in this HubSpot article.
How to keep up with your social media online
- Use available tools such as TweetDeck or HootSuite to monitor social media mentions of on several platforms. They are easy to configure, and allow you to see quickly a broad summary of what’s happening across your social channels.
- Since Google has recently decided to end Google Reader and Google Alerts seems to be broken, marketers who have relied on these useful services are left scrambling to find viable alternatives to get and read newsfeeds. A few you might consider are NewsBlur, AOL Reader and for mobile, Flipboard. For Google Alerts try TalkWalker or Social Mention.
- Make sure you check your blogs, social networks, videos, and your Facebook pages for questions or concerns. Answering and dealing with issues at the early stages can help you avoid trouble and also lead to greater sales and conversions.
Monitoring your social media world doesn’t have to take hours or anything special other than diligence. The key is getting and staying organized, and making use of the tools available to make this task less time-consuming. The benefits far outweigh the hassle!
Monitoring your social media mentions is part of handling your overall online reputation. Click this link to download our free report; “Why Ignoring Your Online Reputation Can Be Harmful To Your Local Business’ Health”