We often don’t consider conversions when creating our content. We’re all about creating the latest, greatest piece of verbiage seen by man, and that’s great, but at the end of the day, you need to consider how you can make your content work together with a conversion strategy if you hope to flourish.
There are ways you can help your visitor arrive at that happy place where they’re grabbing their wallet, and completing the sale.
Let’s have a look at 5 ways we can use our content for more conversions
Make your site navigation easy to use – On the list of worst stumbling blocks to more conversions is the inability for your potential customers to get where they want to go. Solve this by using simple and obvious site navigation, together with a liberal use of text links within your content to suggest where they need to go!
Use visuals! – The more images and videos you use in your content, the more often it will be read, shared and acted upon. That’s not opinion, but rather a fact. We like to look and watch, read not so much.
Get setup for mobile – Mobile devices are the equipment of choice for consumers. Over fifty percent of all searches and two-thirds of all email are accessed with a mobile device, so the time is now if you don’t want to be left out.
Offer up value – There is no arguing that terrific content is far more likely to lead to more sales, shares and actions. Try to make your content not only unique, but valuable.
Nail your calls to action – Take time to carefully think about and test the various elements of your calls to action. Colors, headlines, link text, buttons are only a few things you should optimize to help make it seem an outgrowth of your content, yet still stand out.
Making these pieces all play nice together is your challenge. Creating a conversion mindset in your customer is tricky, and you want to do all you can so it’s easy for them to leap into the buy zone!