None of us needed Cisco Systems to tell us that by 2017 consumer online traffic will be 69 percent video based. We can easily see that, as all of us are seemingly addicted to watching internet videos.
Since human beings process visual media 66,000 times faster than text, it ought to be a no-brainer that we would want to employ videos in our businesses. They increase the time a customer spends on your site, can be entertaining, and always convert better. However, many business owners are reluctant to pull the trigger on video marketing as they haven’t a clue as to which types of videos to make, and for what purpose.
To avoid that second scenario, we’ve compiled 7 great ideas for your business to create videos that will be of interest to your audience.
7 Types of Videos your Business Can Use
Product Demo – Filming a demo video for a new product or feature of an existing one is a great selling tool as well as customer care item. It may also serve as a good lead generation tool via YouTube.
Rolling out New Products – If you are launching a new product, this type of video can serve as a sales tool on your web page. This is an entirely different emphasis, as you are writing for sales.
Tutorials – One of the most-loved uses for consumers is the tutorial video. Creating a video that shows the entire process in depth will get you many satisfied and return customers. They are also valuable as lead gen tools.
Video Testimonials – Getting your satisfied customers to record a short video testimonial can go a long way toward providing the social proof many need to get off the fence about purchasing your products or services. Most are going to be happy to help, especially if they get a shoutout or link back.
Tips Videos – Often times you can expand your audience and reach by producing tip videos on aspects of your market that your audience may find difficult. This a good authority and link building tactic.
Interview Influencers – Getting an interview with an influencer or thought leader in your market can help you grow in stature in your audience’s eyes. It can also be of use to the interviewee, as they get exposed to a new audience as well.
Webinar and Event Invites – A short video announcing events, such as a new webinar or live event is a great way to get a larger turnout. Use your imagination!