Search Engine Optimization

Should Small Business Be Using PPC Ads?

A lot of small business owners may have never considered the possibility of using pay per click ads for marketing their local business. That’s unfortunate, because there are several advantages to doing this. We’re going to take a moment to look at why PPC for local business is a good idea, and check out why …

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SEO tactics that have outlived their time

Google is always working, it seems, at cross purposes to anything we’re attempting to do to get better rankings for our pages. If you’ve been doing this (trying to rank pages) for any length of time, you’ll have acquired a bag of tricks that you’ve used for this purpose. Over time, many of these become …

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