The announcement of a National Digital Advertising Campaign at the recent franchise convention means HUGE opportunities for franchisees …but only if they have their RIGHT local, social and digital marketing in place to capitalize on the buzz. In this short video below our CEO John Clendenning gives his take on the announcement and shares what …
Online Marketing Strategies Your Business Should Be Using in 2016 In a world where attention is definitely equal to currency, it is becoming harder for local companies to attract their target market’s ears and eyes. Not only are you up against much larger companies with marketing departments that are heavily funded, but you are also …
Learn What The 2015 Local Consumer Review Survey Results Mean For Your Businesses? More Consumers are Reading Online Reviews As we all become more and more tied to our online and mobile devices, and the speed of getting information becomes faster, consumer habits are evolving in massive numbers to using only the internet for information …
2015 Local Consumer Review Survey Results Are In Read More »
You know you have to market your small business to get any traction against the competition, but are challenged to put together what may even be called a reasonable budget. Fortunately today it’s easier than ever to market your business online. Nevertheless, marketing a small business with a small budget can be quite a bit …
Inexpensive Ways to Market your Small Business Online Read More »
None of us needed Cisco Systems to tell us that by 2017 consumer online traffic will be 69 percent video based. We can easily see that, as all of us are seemingly addicted to watching internet videos. Since human beings process visual media 66,000 times faster than text, it ought to be a no-brainer that …
It’s very difficult to build a great online reputation and all too easy to have it disappear instantly with a couple of negative reviews or mentions in social media. Due to the nature of Google, in that it is all about having the latest news and reviews, it’s not uncommon to find unpleasant entries which …
What Have You Done With Your Online Reputation Today? Read More »
Having a 5 star online reputation has become critical in order to excel as a local business. With all the competition in any given city, most people rely on referrals and online reviews when deciding on which business to choose. Most local businesses know that a referral is one of the very best customers to …
Here’s a great article Michael Fertik that appeared in Inc.com which highlights how consumers decision journey More and more businesses are pouring time and money into tweeting and posting on Facebook. But there’s a better way. Sometimes, it seems like it’s all social, all the time. But are companies really getting everything they need from …
Why Customer Reviews Trump Social-Media Marketing Read More »
Social media happens in the wink of an eye. Word travels so fast that you might go to bed feeling wonderful and wake up to a firestorm. This can be certainly apt to be true if you are not in the practice of routinely monitoring your social media channels. Keeping track of the conversations about …
What You Don’t Know About Your Social Media Can Hurt You! Read More »
Study: 79% of Consumers Trust Online Reviews The 2013 Local Consumer Review Survey by Myles Anderson of BrightLocal was newly published on SearchEngineLand. There are several obvious and indisputable results that we can run with. What we learned gives us four distinct takeaways.
