Improve Your Facebook Page… or else!!
If you’re wondering the best way to boost your Facebook page, I’d like to offer you eight solid techniques for fast improvement that won’t set you back anything but a little time. The following tips will not only help you optimize for Facebook and Google search better, but will also lay the foundation for better social interaction, which is where the money is these days.
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- Commit to Facebook – Facebook requires some effort, plus a bit of time. Many marketers who have set up a Facebook page for their business soon abandon it, this makes a statement about their company. Make a rock-solid commitment to post updates and content regularly, and also to build relationships with those who are following you. Otherwise, it’s a waste of time.
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- Lose the Facebook-generated URL – Make sure to acquire a custom URL for your Facebook page. This will aid greatly with search engine optimization (SEO) or for anyone searching for you.
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- Don’t Repeat Your Tweets – Twitter is awesome, but don’t make us live through things twice. Be unique in what you post on your Facebook page. Your extra effort will be rewarded.
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- Keep Updates Short and Sweet – Like it or not, people are into short nowadays. There is a place and time for longer material, but generally aim to keep posts short – 150 characters or less.
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- Deliver Awesome Content – Creating lots of great material that people can use and are talking about and sharing will always be the primary goal here.
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- Engagement with Your Readers – Don’t be shy about encouraging conversation, asking questions, holding contests or anything else that will get the conversation rolling!
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- Be Responsive to Problems – Take anyone that complains seriously, and be proactive in response to anyone who asks questions. You can head off a lot of problems this way.
- Post Photos – According to Facebook, posts which include a photo album, picture or video generate about 180%, 120% and 100% more engagement than text-only posts, respectively.
Implementing these suggestions will give you an excellent start towards making your Facebook page a far more lively place!
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