Going to all the effort of persuading a prospective buyer to the checkout page, and then having them abandon the cart, as some 67 percent of them do, is a real problem.
Some of this is natural: second thoughts, distractions, and stuff like that. But what we should minimize here is the things you may be doing to sabotage your own sales. Listed below are 7 ways to improve your checkout page conversions you might not have thought of.
7 Easy checkout page conversion tips
- Free shipping – Whenever possible, you need to be able to offer free shipping for any physical product that you can. Obviously if you’re selling buses, we can fudge some here, but high shipping costs and the lack of perceived value in that are the #1 reason people abandon shopping carts.
- Words matter – The text you use on your calls to action and especially any buy buttons must be carefully thought out and tested. It can be the difference between a sale or an exit.
- Clutter free forms – Make certain you’re not asking for anything you don’t really need in your shopping cart forms in the way of information. People are only going to give you what’s essential for the transaction, and if you press for more, they’re outa there.
- Reassurance works – Trust seals and especially guarantees near the credit card fields make a large difference.
- Easy contact information – Give prospective customers ways to contact you if they need more information. This can be an email, phone or webpage.
- Images sell – It’s good for a person to see what they’re buying before they pull the trigger. Including a small product image on the checkout page can suffice.
- Live chat – If you feel that your product offering is receiving a lot of questions, check your sales copy and consider offering a live chat solution to help. The simple act of connecting with another human may be all the push they need to complete the sale.