Copy makes the Web go round, and good copy will take you from seldom read and acted upon to superstar status in terms of traffic and sales. This truism, together with the fact that Google prizes and rewards excellent content that readers share will make your content marketing dreams come true.
But what are the elements of great copywriting which will get us to this point? What precepts and tips will get our content to rise above and be noticed? Here are 7 copywriting tips to both help your content connect with readers, but also to get noticed near and far.
7 Copywriting tips that will make your content sing!
Tell a great story – Everyone likes a good story, and if you can spin one while accomplishing your sales aims you’ll be a rockstar. Tugging at emotions and empathy are wonderful tools to employ here.
Focus on benefits – One critical mistake beginning copywriters make is to emphasize features over benefits, which is of course bad, as we all want to know what’s in it for us!
Make it valuable all by itself – If your reader comes away with the feeling that they’ve already received a ton of value simply by reading your content, you’ve got them exactly where you want them.
Use questions to get to Yes – Getting your readers to agree with you puts them in the frame of mind to say Yes, as they’re already doing so by agreeing with you. This makes it a far shorter leap to conversion when the time comes.
Get emotional – Connecting with your readers with emotion is a terrific way to get them in your corner. This one is powerful, and if you can learn how to inject emotion into your copywriting, you’ll be able to write your own ticket.
Make your content longer – Studies are showing that the pages that Google is putting on Page One lately are averaging over 2,000 words in length. Whenever feasible, publish longer, in-depth content that will also help establish you as an authority in your field.
Get social – Make sure you are using social media to promote your content. Really encourage your readers to share to their social channels, as you just never know who may have some awesome connections that can help your incredible content go wide.