It is very easy to totally ruin a landing page. Don’t ask me how I know. However, so that you can make sure you don’t suffer the same humbling experience, we’re going to have a look at 6 ways you can foul up your landing pages, with almost no effort required!
Check out and steer clear of these 6 landing page killers!
Your page takes forever to load – Since it’s been proven in study after study that you’ve got around 3 seconds to get your page up before they leave, it’s definitely time to take that seriously, especially with landing pages. (Money…) Be sure to check this frequently, to catch any problems.
Design clean, uncluttered landing page – Strive to keep your landing page focused. Avoid big blocks of text. Use white space. Don’t cram in whatever you can think of attempting to pry the action out of them. Just deliver clean, simple content focused on one purpose!
Unnecessary links – The only links you need on these pages are links to your action, whatever that is. No social media buttons, no site navigation, nothing. If you’re anxious that you might not see them again if they exit this page, use an exit pop-up.
Too many words – Think about it before you pile on the verbiage. Many times shorter copy increases results, and be sure to use images and videos if appropriate.
Don’t ask for the moon – Getting people to take one action is hard: give them a form filled with twenty fields and you’re just asking for it. You most likely need less information than you might think, and this is one area you’ll want to test for sure.
No mobile version – If you’ve got that onerous form mentioned above, think how fun that will be filling out on a mobile device! Optimize your mobile landing pages for size in addition to amount of content. You’ll do much better.
