Today, your good looks alone aren’t enough to get people to opt-in to your email list, so what is known as an “ethical bribe” is in order. This constitutes the delivering of a “freebie” as an incentive to get the individual to part with their information.
The conventional wisdom you’ll hear from people is to find an ebook, perhaps PLR content that you can give away freely for the opt-in.
There are a couple of problems with this approach. First, using PLR ebooks is a sure way to taint your own image before you’ve gotten started. A great number of are shared, and the content is often old and out of date, which can cast you in a poor light before you’ve even had an opportunity to get to know them. Second, it’s often not tempting enough to get the action.
Let’s see 5 ways people are creating give away that get the opt-in
- Videos – We all love to watch, and using a video to present yourself and your business is an excellent way to accomplish several tasks with one piece of content. People will tend to trust more after listening and viewing your content, and not only that videos are easily sharable and can get you far more mileage for your efforts.
- Podcasts – In a similar fashion, a podcast can also work its magic like a video does, but with an added dimension: people listen to podcasts while on the move, when they’re unable to view. They can also find their way into the many podcast directories and iTunes.
- Short Reports or Ebooks – I know, I said that ebooks are taboo. What I meant though was unoriginal, rehashed ebooks. If you can craft compelling, original content that is of genuine value, you’ll get the click!
- E-Courses – Packaging a course of study into an autoresponder series is a well known way to convey valuable information that you can also use to lead to your desired action.
- Free Webinars – Another leading edge way to engage with large amounts of potential customers and clients in an exciting, multimedia way. They are getting easy to conduct, and if you have a Google account, you can have one going in minutes with Google hangouts.