You’re probably familiar with all of the many benefits you can receive content marketing, but for a small business, it can still present significant challenges. When you are understaffed or over-burdened, you can easily let critical parts of the puzzle slide to the back burner, often to never be seen again.
Let’s avert that by taking a peek at five ways you can energize your small business content marketing, as soon as possible!
Five ways to ramp up your content marketing
Use this plan as a starting place for creating your own content marketing initiative.
Develop a strategy – Content marketing can take place in many forms over many platforms. It’s extremely important to have a plan set up that maps this out, together with the goals and results you want to achieve. Keep in mind, content can consist of blog posts, articles, ebooks, videos, images, podcasts and more, and many of these can be repurposed to other platforms as well.
Create a budget – You will have to spend a few bucks here, in people hours and other costs, and you ought to know what you’re prepared to commit and budget it beforehand.
Delegate the work – Someone needs to carry this out, and unless you already have this talent on staff, you will have to find the writers, videographers and graphics people necessary to complete your plan. Be sure to allow enough time for this, since there will be missteps as you go along.
Tracking your results – If you aren’t certain what’s working, how will you proceed? Track your results using a tracking software. Google Analytics is fine for most people. Should you need a more robust, enterprise level tracking software, they are available.
Rinse and repeat – Once you’ve got a handle on the type of content that your audience is responding to, be sure you do it again, but with different twists and slants, based on the feedback you’re getting along the way. This, by the way, is what’s known as Agile Marketing.