3 Reasons Why Businesses Need Google Hangouts

Google Hangouts are a terrific platform for melding your online video marketing with your social media. Directly connected to your Google+ account, it provides the advantage of being very easy to use, and fast. You can go online and create a Hangout, and begin broadcasting in minutes, and then afterward find it uploaded to your YouTube channel for you! Sounds like a perfect business medium to me.

Not only that, they’re free to use. This makes it easy to choose to adopt Hangouts at least in part for your business, even so the question remains, how? Which ways are best incorporate this platform into my marketing mix easily and quickly?

Let’s look at 3 ways you can do just that!

3 Great Reasons to Incorporate Google Hangouts into your Business

Great alternative to webinars – Small businesses often can’t afford the expense of using services like GoToWebinar, which can run you north of $500 a month if you have large audiences. Hangouts are free, super easy to start, and require no elaborate tech setup. What’s more, Google will record it all for you and send it to your YouTube account when you’re done. Hangouts are an effortless way to hold a “webinar” without having the expense and expertise required of other platforms.

Give a glimpse into your business – Hangouts are an easy way to show off your latest products, introduce new services, and generally give a look inside your business. Using hangouts for instruction and customer service are excellent ways to increase your brand authority and give customers top-notch service. This is especially valid if you use social media in conjunction with Hangouts to widen your reach.

Engagement and fast service – Hangouts work great for engaging with your audience, particularly a small one. Being virtually face to face with your audience is invaluable, and has a great many benefits when it comes to your efforts to brand yourself in your chosen market. Hangouts also make it possible to be a participant in what is becoming known as Agile marketing, that is, the ability to quickly respond to trends and market events with answers and solutions. This type of ability on your part will resonate wide within your market.