Email marketing can be quite a tricky business, and what’s acceptable is subject to change as time passes, so it’s a smart idea to revisit email marketing best practices routinely. What works best is affected by other aspects and technology changes, so if we want to get the best results we need to keep current. …
10 Best Practices for A Better Email Marketing Results Read More »
It is easier than ever to set up a landing page these days, with tons of tools out there to develop beautiful pages with a few simple clicks. But what if you want it to actually convert customers into sales or other actions? That’s somewhat more involved, and has a few necessary steps associated with …
It had to happen, and it has. The newest Google update, named Pigeon, is all about local search results, and it has had some rather wide reaching effects. The stated objective of this update is to more closely tie local results with what the standard web ranking signals are. This is presumably done to make …
How is Google Pigeon Impacting Local Search Results? Read More »
We know that Facebook has an incredible reach, and that it has massive potential for your business. What you may not know is how to effectively use Facebook in your business. There are some definite do’s and don’ts when it comes to using Facebook for business, and the last thing you want to do is …
Should and Shouldn’t Dos When Using Facebook for Business Read More »
LinkedIn is a great source of leads and professional contacts, when it is used properly. Seeing as LinkedIn sends four times as many leads directly to your homepage than both Facebook and Twitter combined, it’s time to take this platform seriously. But all of that matters not a whit if you’re committing of these 7 …
Social media is a wonderful thing, and even though it can be a struggle to work it into your day, it can reap rewards that just didn’t exist even a couple of years ago. So after all the effort to make sure that you’re posting regularly to your special mix of social media channels, whatever …
Coax More Clicks from Your Social Media Postings Read More »
Google Hangouts are a terrific platform for melding your online video marketing with your social media. Directly connected to your Google+ account, it provides the advantage of being very easy to use, and fast. You can go online and create a Hangout, and begin broadcasting in minutes, and then afterward find it uploaded to your …
If you’re just trying to rank your site and you run into offers to help you do exactly that for a measly fee of $299 (or a lot more) it can be difficult to know what to do. After all, not all of us are fully up to date on what’s working right now in …
