One question that often crops up with people just starting with email marketing is how often you should communicate with your list. This is a question borne from anxiety, as you do not wish to alienate the very audience you are trying to cultivate, but at the same time you would like to give them …
Today, your good looks alone aren’t enough to get people to opt-in to your email list, so what is known as an “ethical bribe” is in order. This constitutes the delivering of a “freebie” as an incentive to get the individual to part with their information. The conventional wisdom you’ll hear from people is to …
5 ways Freemium Content to Give away for an Opt-in Read More »
Here’s a fairly scary statistic: people are now checking their mobile phones around 150 times a day on average. Is that a bigger or smaller number than you might’ve thought? That ought to be great news for those of us who’ve embraced mobile marketing; and not so excellent news for those slow to join the …
It is very easy to totally ruin a landing page. Don’t ask me how I know. However, so that you can make sure you don’t suffer the same humbling experience, we’re going to have a look at 6 ways you can foul up your landing pages, with almost no effort required! Check out and steer …
We often don’t consider conversions when creating our content. We’re all about creating the latest, greatest piece of verbiage seen by man, and that’s great, but at the end of the day, you need to consider how you can make your content work together with a conversion strategy if you hope to flourish. There are …
There is a common belief that pay per click (PPC) ads aren’t really for local business. We’d like to dispel that right now. PPC is capable of doing a substantial amount of good for a small business, particularly brand new ones. There are several pros and a couple of cons, so let’s get right into …
Have you thought about using Instagram for anything other than posting the latest photos you take? Perhaps using it for a business purpose? While it’s really good at posting and disseminating our latest shots, it can have a positive impact on brand marketing as well. Let’s find out how that can become reality. Let’s look …
Perhaps like many other small business people you have been either confused or on the fence about the value of using Twitter in your marketing efforts. This is understandable, since on the surface it appears to be nothing more than a fantastic way to kill some time, with minimal return on investment of time and …
Why deal with all the trouble of putting up a spiffy site and then have people disappear as fast as they get there? There are various reasons people will leave for greener pastures, and there’s also specific ways for you to help ensure that they stick around a tad longer. Let’s look at why you …
How To Keep Visitors Stays Longer On Your Website Read More »
