Color plays a big part in the minds of people, and have particular application as it pertains to evoking certain emotional responses we’d like to see happen, say for instance on our sales pages! The potential to evoke responses based on the colors we choose for our marketing is a vastly underused tool. There is …
You’re probably familiar with all of the many benefits you can receive content marketing, but for a small business, it can still present significant challenges. When you are understaffed or over-burdened, you can easily let critical parts of the puzzle slide to the back burner, often to never be seen again. Let’s avert that by …
A lot of small business owners may have never considered the possibility of using pay per click ads for marketing their local business. That’s unfortunate, because there are several advantages to doing this. We’re going to take a moment to look at why PPC for local business is a good idea, and check out why …
These days the question isn’t so much “Do you have a mobile strategy?”, but “How is mobile doing for you?” Mobile presence is a must for local search for the future, and if you’re late to the party, we would like to share a few things you should take into account if you’d like to …
Are you looking for ways to have your business blog produce more in the way of traffic and user engagement? Then you might want to examine whether or not Triberr is for you. What’s Triberr, you ask? Triberr is a newish social network for bloggers, whose main goal is to help you share your excellent …
Given the tremendous popularity and adoption of Instagram, it was only a matter of time before we marketers discovered good ways to channel that into marketing goodness for brands and products. Even though Instagram was purchased by Facebook and undoubtedly there will be changes in the future, for the time being Instagram represents a fantastic …
Keeping up with all that is evolving on a truly daily basis is a full-time task by any measure. In addition, many of us have just now embraced the reality that we indeed need to be not only involved with social media, but actively marketing on it. But how in the world are we expected …
