So what differentiates your site from all the other e-commerce sites out there in your market? Why are visitors going to be disposed to buying from you as opposed to any of the other guys?
Furthermore, how can you hope to rank in Google if your site is not demonstrably different? You won’t, plain and simple.
Content marketing is what helps your business attract new visitors and convert them into buyers. But, just how many businesses are following these important strategies today? Let’s take a look at how some businesses are accomplishing this.
How to use content marketing for your e-commerce sites
Video – Video is one of the best ways to insert content on to your e-commerce pages. Not only will this help you give visitors the visual content they seek, but you’ll also be able to use these videos in a number of different ways on several different channels. It can exist on your page, on YouTube, as well as social media. This is a fantastic way to generate traffic to your pages.
Create unique descriptions – Create unique textual content for your e-commerce pages. This will jump you ahead of the many folks who copy and paste product descriptions and give you a chance to rank in the search results. In addition, you have the opportunity to communicate in a way that is more sales-oriented than a typical e-commerce description.
Show ’em! – An e-commerce site needs to give visitors a clear picture of just how their products look and operate. Using original, descriptive images is essential to attract the greatest number of visitors to your site. Take out your camera and try to take some impressive images of your products. Include these images with your content so they can improve the effectiveness of the content.
Include social proof – Quite often this is the trigger that generates the sale, make every effort to include as much social proof as you can to help build trust in your site. Include badges, certifications and reviews. No one wants to be the first to take an unknown path, so do your best to eliminate the guesswork!
Making your e-commerce site stand out from the rest by providing engaging and unique content to your visitor is your job. Do this well and you can expect much better results from your e-commerce sites.